Juan Manuel Martín Menéndez

A bright future does not just

happen, it is created

Juan Manuel

Company owner, entrepreneur, writer and keynote speaker, Juan Manuel Martín is the Executive Director of TBDO Group, author of several books, and speaker at many companies and organizations.

After an extended education in engineering in Spain and the United Kingdom, and in business at the IESE Business School, he held several executive positions that culminated as general manager of the Spanish subsidiary of a North American technology multinational.

Having obtained the status of highly successful businessman, Juan Manuel took a sabbatical from his career to embark on a personal journey in search of wisdom about life and human nature – two areas which had always been of great interest to him.

As a result of this journey and the personal transformation that it meant for him, he made the decision to change his career and his work. In 2003 he founded the consultancy company TBDO with the mission to make a positive contribution to the success of companies and the wellbeing of people in their work and life.

Today, he combines his business and entrepreneurial activity with writing and speaking, enriching the lives of people around the world.

He is one of the few authors in Spain that has been published in the United States by a well-known New York publisher.


Juan Manuel speaks at companies, conventions and industry meetings, business schools and universities.

His areas of specialty are transformation, innovative thinking, and success and happiness at work and in life.

With a natural and inspiring style, he manages to connect with the hearts and minds of the audience to show the ways and catalyze positive change.

Featured keynotes

Every day a great day
Today, wellbeing is a value on the rise in society, but also a strategic tool in business success because, as studies show, the more wellbeing of employess, the more productive they are, the more customer satisfaction and the more financial results. This motivational talk shows the keys and habits that catalyze wellbeing and success at work.
Innovative thinking
Innovation is first of all a mindset and a way to see and face challenges and the creation of value. Using the conceptual frame of Design Thinking, this talk shows the mindset that can generate innovation in all the areas and functions of a business.
Transformation from the inside out
Success in the transformation of any business has its roots in the transformation of the people who work at it: their vision, believes and attitudes towards change need to be aligned. This talk shows the inner transformations that facilitate external transformation, and how to catalyze them in teams and organizations.
Let’s create a brilliant future
This is a motivational talk that, in the context of the transformation that the new social, economical and technological scenario means for businesses, invites attendees to adopt a proactive attitude and to give the best of themselves in order to contribute to the creation of a brilliant future for the company, its employees, and the world at large.
Work, happiness, and the Mediterranean secret to joyful living
This is a motivational keynote that shows the principles behind the idiosyncratic joy of living of the Mediterranean cultures, and that can be adopted by any person, anywhere in the world, to experience happiness in his or her life and work, with the impact that this has in performance, achievement and success.


Juan Manuel ha spoken at conferences, led programs and seminars in prestigious companies,

organizations and universities in Spain and in the international arena. Amongst them:


"In the summer course organized by itSMF and the Polytechnic University of Madrid in 2014 about information technology and management practices, we decided to do something different and go deeper and learn about something that was missing in previous years, and that had to do with the human factor. We invited Juan Manuel to do the opening keynote. His presentation was so interesting and welcomed that I want to congratulate him and express our profound gratitude, already inviting him to the next editions of this course."
Luis Sánchez
Director of itSMF and professor at University Polytechnic of Madrid (UPM)
"We invited Juan Manuel to our 2016 Chief Financial Officers annual conference in The Hague, which had the theme "Finance on the Move." From the very beginning he captivated our audience with his story of change and transformation. His storytelling is inspiring as well as practical both for private life and work. During his presentation he gave us some comfort for decisions taken in the past and just enough discomfort to force us to rethink the future."
Derk-Jan B. Stol
Corporate Director of finance, control and financial strategy. National Netherlanden (Holland)
"Very original sessions filled with valuable content that have facilitated very good reflections and have given participants an unforgettable experience. The enormous communication capacity of Juan Manuel, as well as his own experience as corporate executive in various companies is an asset that he uses very well to connect with other professionals."
Emilio Cortés
Human Resources Director - BT Spain
"In our desire to contribute to the success of companies in the Guadalajara region, we invited Juan Manuel Martín to give a keynote at the annual conference of CEOE-CEPYME Guadalajara (Chamber of Commerce, Guadalajara chapter). The subject, in itself suggestive - six keys for happiness and success at work- came alive when, in a fun and dynamic way he showed us not only how employee happiness is a key strategic component of business success, but also gave us the keys to be happier in our work. Thanks a lot Juan Manuel for your enriching contributions to our conference and our life."
Javier Arriola
General Secretary - CEOE (Spanish Confederation of Business Organizations)


35 Reflexiones para Ser Feliz



In his commitment to society, Juan Manuel leads initiatives that contribute greatly to people’s wellbeing.

In the Media

Seen and interviewd in prestigious media in Spain and international.