• Juan Manuel Martín Menéndez

    A bright future does not just happen, it is created

  • Juan Manuel

  • After an extensive academic education in telecommunications engineering in Spain and in the UK, and in business at the IESE Business School, he held various executive positions that culminated as general manager for Spain and Portugal of a North American multinational technology company.

    After reaching this point in his career in the corporate world, he decided to make a halt and engage in a personal journey of search for wisdom about life and human nature – two areas that had always interested him.

    As a consequence of this journey and the personal transformation that it meant for him, he took the decision to change paths in his professional life founding the human resources consultancy company TBDO with the mission to make a positive contribution to the success of companies and the wellbeing of people in their work.

    Today, he combines his work in business with that of speaker and mentor out of his passion to make a positive contribution to enrich people’s lives. He is the author of three books, one of them published in the United States, what makes of him one of the few authors in Spain published in this country.

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  • Speaking

    Juan Manuel is an expert in future strategy, innovation, and business growth strategies, as well as wellbeing-happiness at work and executive optimal performance state. He delivers keynotes, masterclasses and programs at companies, business schools, universities and events on the following topics:


    Strategy is innovation
    Exponential business growth geometry
    Human centered innovation: Design thinking
    Systematizing invention: Systematic inventive thinking
    New business models for the present and the future
    Executive optimal performance state
    The five levers of wellbeing and happiness at work

  • In the Media

    Seen and interviewd in prestigious media in Spain and international.

  • Clients

    Juan Manuel has spoken at conferences and led programs and seminars at well known companies,
    organisations and universities in Spain and abroad. Amongst them:

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  • Testimonials

    "Very original sessions filled with valuable content that have facilitated very good reflections and have given participants an unforgettable experience. The enormous communication capacity of Juan Manuel, as well as his own experience as corporate executive in various companies is an asset that he uses very well to connect with other professionals."
    Emilio Cortés
    Human Resources Director - BT Spain
    "We invited Juan Manuel to our Chief Financial Officers annual conference. From the very beginning he captivated our audience with his story of change and transformation. His storytelling is inspiring as well as practical both for private life and work. During his presentation he gave us some comfort for decisions taken in the past and just enough discomfort to force us to rethink the future."
    Derk-Jan B. Stol
    Corporate Director of finance, control and financial strategy. National Netherlanden (Holland)
    “At ESIC, we had the opportunity to work with Juan Manuel Martín in the context f our continuous education program for our alumni. Specifically, in the area of professional development where Juan Manuel led a seminar about soft skills and complex situations management. The experience was excellent with a very high degree of satisfaction amongst the participants. The approach to the topic, the teaching methodology, as well as the Juan Manuel’s human warmth and capacity to connect where the pillars of this program’s success. We will continue counting on him for our program”.
    José Luis Casado
    Director de la unidad dedesarrollo profesional de ESIC
  • Books & initiatives

  • Books

    Have a great day

    In a practical and motivational way, this book presents keys and habits that bring happiness and success at work… and also in life.

    The book challenges the reader to make every day a great day providing him or her with the tools to achieve it.

    For the moment this book is only available in the Spanish language.

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    The Aliveness Factor

    This book is based on what Juan Manuel Martín discovered in the personal journey of search for wisdom that he undertook after leaving his work as a corporate executive. In it he shows how it is actually our being and feeling vibrantly alive the main factor for our happiness and joy in life. It is precisely this aspect what is behind the idiosyncratic joy of living of the Mediterranean cultures.

    The books presents his findings but also provides a way for people from anywhere in the world to ignite their joy of living and bring some Mediterranean spirit into their lives.

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    35 Reflections on being happy in life

    This book presents thirty-five reflections that make us think about those aspects of life that we sometimes forget in our fast paced lives but that have a great impact on our happiness and life satisfaction.

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  • Initiatives